Pathos persuasion is when you appeal to the audience’s emotions, such as when you tell a story that makes them the main character in a difficult situation. The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc. There are three main approaches used to persuade others: Start a Free Trial Remember the 3 main approaches to persuade others This would suit an audience who are more likely to be parents than young professionals who have only just left college.įast-track your career with award-winning courses and realistic practice. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. The factors above will all determine the approach you take to writing your speech. Baseline attitude - are they hostile, neutral, or open to change?.Shared concerns, attitudes and problems.If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. It’s also useful to think about who your audience are at this point. This will help organise your thoughts as you realistically can only cover 2-4 main points before your audience get bored. Before you put pen to paper, think about what you want to achieve with your speech. Preparation: Consider your audienceĪs with any speech, preparation is crucial. Read our full list of 75 persuasive speech topics and ideas.
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